Helen Fitwear's brand identity, is a fusion of ancient Greek mythology and physics-inspired aesthetics. Drawing inspiration from the Greek goddess Athena and the intellectual pursuits of ancient Greek physicists, the logo embodies strength, elegance, and innovation. With gold accents echoing ancient opulence, Helen Fitwear's identity reflects a harmonious blend of classical heritage and contemporary fitness culture, inviting individuals to embody their inner Athena and embark on a journey of wellness and empowerment.

BRAND IDENTITY